About me

my professional story

I created the ASM difference in June 2018 following more than two decades working in learning, talent and organisational development roles across the engineering, defence & technology and construction & house building sectors.

Throughout my corporate career, I was fortunate to work with organisations navigating growth, change and transformation. Whether designing talent strategies, developing leaders, creating development programmes or supporting organisational change, I became increasingly interested in a simple question: what helps people, teams and organisations perform at their best?

That curiosity continues to shape my work today.

what helps people, teams and organisations perform at their best?

my corporate experience

  • More than 25 years’ experience across learning, talent and organisational development
  • Held senior leadership roles in global and complex organisations
  • Worked with employees at all levels, from graduates and emerging talent through to executive leadership teams
  • Designed, implemented and facilitated leadership development, talent and change programmes across the UK and internationally
  • Managed development budgets in excess of £750k with a strong focus on delivering measurable outcomes
  • Led organisation-wide initiatives including performance management, employee engagement, culture development and strategic workforce planning
  • Designed and implemented assessment, development and capability frameworks, alongside support technology-enabled solutions, to strengthen organisational capability and performance
  • Extensive experience of executive coaching, leadership team development and organisational change initiatives
  • Trusted partner to senior leaders navigating growth, transformation and complex organisational challenges

my professional expertise

Alongside my academic qualifications and professional experience, I have continued to invest my own development through a range of coaching, psychometric and diagnostic accreditations that help create deeper understanding of individuals, teams and organisations. 

While I draw on these tools when appropriate, they are never the destination – they are simply one way of creating the insight needed to support growth, performance and meaningful change.

Because meaningful development starts with understanding, I’ve dedicated a separate section for the tools, diagnostics and approaches I use to create insight and awareness. 

explore creating understanding

professional memberships & qualifications

  • Fellow of the Chartered Institute of Personnel & Development (FCIPD)
  • MSc Human Resource Management
  • BA (Hons) Business Studies

coaching & development

  • Executive Coaching & Mentoring Programme
  • NLP Practitioner

understanding individuals & teams

  • BeTalent
  • Hogan
  • Insights Discovery
  • PROPHET
  • TalentPredix

understanding culture & organisations

  • Fearless Organisation Practitioner
  • Emotional Culture Deck

beyond my work

While my professional experiences have shaped much of who I am, some of my most valuable learning has happened beyond the workplace.

You can explore some of these experiences, reflections and lessons in beyond my work.

Explore my experiences

let’s connect

Having enjoyed working both strategically and operationally throughout my career, I understand the importance of balancing people priorities with commercial realities.  When I established the ASM difference I wanted to combine this experience with practical action and focus on having conversations that create meaningful and lasting change. 

Now, working with individuals, teams and organisations across a range of sectors, helping them navigate challenges, strengthen capability and realise their potential through consultancy, facilitation, coaching and development, is what continues to bring me joy. 

Get in touch