Privacy Policy

introduction

At the ASM difference, meaningful relationships are built on trust, transparency and respect. This Privacy Notice explains what information may be collected when you visit this website, how it is used and the choices available to you.  By using this website, you acknowledge the practices described in this notice.

who we are

The ASM difference is a leadership, talent and organisational development consultancy operated by:

company name: the ASM difference Ltd
registered company number:  SC600286
registered Address: Linlithgow, Scotland
email: connect@theasmdifference.co.uk

For the purposes of data protection legislation, the ASM difference is the Data Controller of the personal information collected through this website.

information we collect

information you provide

You may choose to provide personal information when you:

  • Complete a contact form
  • Send an email enquiry
  • Request information about services
  • Download future resources or materials

This information may include:

  • Name
  • Email address
  • Organisation name
  • Telephone number
  • Any information you choose to include in your message

information collected automatically

When you visit this website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Website usage information
  • Security and server log data

how we use your information

Your information may be used to:

  • Respond to enquiries
  • Provide information you have requested
  • Deliver consultancy, coaching or facilitation services
  • Improve website functionality and performance
  • Maintain website security
  • Meet legal and regulatory obligations

Your information will not be sold to third parties.

legal basis for processing

Personal information is processed under one or more of the following lawful bases:

  • Legitimate Interests – responding to enquiries and operating the business effectively
  • Contract – where services are being delivered under an agreement
  • Legal Obligation – where information must be retained for legal or financial purposes
  • Consent – where consent is specifically requested

sharing information

Personal information may be shared with trusted service providers where necessary to operate the website and business, including:

  • Website hosting providers
  • IT and technology support providers
  • Professional advisers (where required)

Information is only shared where necessary and appropriate safeguards are in place.

data retention

Information is retained only for as long as necessary to fulfil the purpose for which it was collected, meet legal obligations or support legitimate business activities. When information is no longer required, it will be securely deleted.

data security

Reasonable technical and organisational measures are in place to help protect personal information against unauthorised access, loss, misuse or disclosure.

While every effort is made to protect information, no method of internet transmission can be guaranteed to be completely secure.

your rights

Under UK data protection legislation, you may have the right to:

  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of information
  • Restrict processing
  • Object to processing
  • Request transfer of information where applicable

Requests can be made by contacting: connect@theasmdifference.co.uk

complaints

If you have concerns about how your information has been handled, please contact us in the first instance. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

changes to this notice

This Privacy Notice may be updated from time to time. Any updates will be published on this page.

contact

If you have any questions about this Privacy Notice or how information is handled, please get in touch.  Creating clarity is an important part of how I work and I am always happy to explain how information is managed.

last updated: 18th June 2026